MARKET COMMENTARY By Donald Selkin, chief market strategist

comprehensive financial and life planning

 We partner with the Brinkman Academy and utilize tools such as the Transformation Life Balance Wheel and Five Stages of Habit Development to incorporate processes into our planning which help clients achieve and maintain an optimal Life Balance. Reach out to us or check out these helpful videos  to learn about how you can find order, financial peace and improved quality of life. 


Have questions about Medicare? As licensed agents we can answer your questions and help you navigate through the various options. Click below for a brief explanation of the different parts and costs of Medicare, or reach out to us.


Click below to access calculators which help answer common financial questions.

About Us


Planning Futures

A Proven Approach

A Proven Approach

We've planned, designed and implemented strategies to help clients meet their current and long-term financial goals for decades. Have questions about investments, retirement, cash flow, budgeting, taxes, insurance, estate planning, Medicare and more?  We can help you get your financial house in order through a systematic process of planning and portfolio construction. 


A Proven Approach

A Proven Approach

A Proven Approach

We start with a "pen and paper" meeting to gather information about you and your life situation. We explain what we do and the different ways we can help. Then we analyze your portfolio and create a plan custom tailored to meet your needs and help you accomplish your goals.


Why Us?

A Proven Approach

Why Us?

With collectively over 35 years of experience in the Financial Services industry, our fully licensed and credentialed team is committed to ethics and integrity. We have chosen to be fully independent and are not affiliated with any bank or wirehouse. You can count on unbiased recommendations, impartial guidance and ongoing support.

Our Team


Rodger Thomas, President & Investment Advisory Representative. Licensed Insurance Agent

Licenses: Series 7, Series 65, Series 66, Life and Health Insurance


University of Puget Sound, Washington

Bachelor of Arts: Business Administration and Communications

Graduated 1992 

Rodger has over 20 years of experience as a Financial and Investment Adviser, providing clients with dynamic solutions to protect and enhance their lifestyles and financial security. He strongly feels that Main Street America should have the same investment opportunities as Wall Street and left the large wirehouse brokerage system in order to be independent and provide products and services from a wide variety of institutions. This enables him to find solutions that are in the best interest of the client rather than an investment firm and to keep fees reasonable.  

The in-depth planning process involves a complete review of a client's portfolio, financial situation and objectives. This includes (but is not limited to) their assets, liabilities, expenses, cash flow, retirement plans, asset allocation, insurance coverage, tax status, risk tolerance and time horizon.  Rod specializes in investing and retirement planning and is proficient in all types of investments such as mutual funds, equities, bonds/fixed income, alternatives and annuities. He also coordinates with CPAs and attorneys to assist with tax planning, estate planning and risk management. Having extensive experience working with accounting and tax professionals in the NYC/NJ area he truly appreciates the important role they play in the financial planning process.  

Clients can expect regular contact, active monitoring of their accounts and ongoing reviews to ensure their plans are adjusted as life situations change and that rebalancing, tax loss harvesting, RMDs, etc. are performed as needed. As a licensed agent Rod can also provide assistance with Medicare and help individuals select a plan that is best suited to meet their particular needs.

Rodger also develops, designs and hosts educational seminars and presentations. Prior to becoming an Investment Adviser, he worked as an Investments Instructor and as a Research Assistant with Louis Rukeysers' Wall St.  

In his spare time Rodger enjoys being with his 3 beautiful children and is very active in his community. He volunteers his time as Treasurer of Roselle Park Youth Football, Treasurer of the Roselle Park Cub Scouts and is a Trustee of the Community United Methodist Church.  He is also a  member of the CPA Advisor Plus Network.

Giselle Ann Thomas, Registered Representative

Giselle Ann Thomas, Registered Sales Assistant

Licenses: Series 7, Series 63, Series 65, Life and Health Insurance

Education: SUNY-Empire State College.  Bachelor of Science. 

Giselle has over 15 years of experience in Financial Services and Investment Management.

Contact Us

Drop us a line!

Shield Capital Advisory

415 Spruce Street, Roselle Park, NJ 07204

Phone: (973) 548-8044 Fax: (844) 348-1881 E-mail:


Open Monday - Friday 9am-5pm

Saturday & Sunday by appointment

Serving NY/NJ and the outlying areas, Rodger Thomas is offering the following services not limited to: Tax Management, Investment Adviser, Estate Taxes, and Wealth Management and Life Insurance. He is registered with and securities offered through Newbridge Securities Corporation, Member FINRA, SIPC and Investment Advisory Services offered through Newbridge Financial Services Group Inc., an SEC Registered Investment Adviser. Office of Supervisory Jurisdiction:  1200 North Federal Highway, Suite 400, Boca Raton, FL, 33432.  Toll-Free: (877) 477-9625 Phone: (954) 334-3450 Fax: (954) 489-2390.  Please consult a tax professional for any tax related matters. Check the background of these financial professionals on FINRA's BrokerCheck